Snapchat monthly active users 20164/17/2023 ![]() ![]() The record for the longest Snapstreak currently stands at an incredible 1,756. The company contributes to the growing Snapchat popularity to the increase of users of newer Android devices stating that users now send 7% more snaps compared to the ones generated with older Android devices and to the Snapstreak feature which encourages users to constantly create snaps. Given how these Snapchat statistics point to an impressive number of snaps, the company recently announced that they have increased the total number of snaps created per quarter to a staggering 3.5 billion. Snapchat users create 210 million snaps every minute. Back in 2014, Snapchat had only 46 million daily active users which by Q2 of 2019 grew to 203 million, then 332 million in the Q2 of 2022.Ģ. Statista’s data offers some insight into how much the Snapchat number of users has grown over the years. Since Snapchat was first launched in 2011, it has become one of the most popular social messaging and photo-sharing apps worldwide. In the first quarter of 2022, there were 332 million Snapchat active users daily. By 2023, Snapchat user growth in the 65+ age group is expected to be 4%.An overwhelming majority of users (95%) claim Snapchat makes them feel happy.The number of Snapchat monthly active users as of January is 557 million.With 53.5 million downloads, Snapchat is among the 10 most popular apps in the world.In the Q1 2022, there were 332 million Snapchat active users daily.The latest Snapchat statistics show that the messaging app not only still holds its own against Facebook, Instagram, and WhatsApp, but that it also continues to improve, boosting its popularity and growing its market share. And while many thought its days were numbered, the platform proved to be a tough nut to crack. Then, Snapchat came along and demonstrated new ways to share videos and photos. We hope our data driven insights give you a better look into the performance of this mobile app.There was a time when people thought social media and digital technologies had nowhere further to go. Snapchat has built a walled garden with secrecy being a core component of its culture which is influenced top down from CEO Evan Spiegel. The US saw lower than expected average DAU growth from April to May at just 1.7%. Given Snapchat’s US focus, it did succeed in growing average DAU by 15.7% in the timeframe of January through May. When analyzed for geographies, the data suggests many of Snapchat's daily active users are in United States, 30.8% to be precise. Are they good users? Are all users equal? Time will tell.įastest Growing Markets for Snapchat DAU January - May 2017įastest Declining Markets for Snapchat DAU January - May 2017 You will see there is strong growth in Vietnam, possibly because these users are inexpensive to acquire. The below charts provide a breakdown of where Snapchat is having success and where it's falling behind. Snapchat says it's growing but as you can see above, that growth comes with ebbs and flows. Let's dig further into Snapchat's daily active users by looking at it's recent global performance in addition to its fastest growing and declining markets: It's also possible Snapchat did not add enough value over time to keep them interested. It's possible the older users were acquired through ad-buys and not through word of mouth. So why is Snapchat's use declining if it's doing a better job at retaining new users? It's possible older users are of a lesser quality. Snapchat and Instagram US iOS User Retention Essentially, only 17.5% of Snapchat's monthly active users are using the app on a daily basis. We've included 12 months of retention data below to help build a fuller picture of Snapchat's performance: Engagement is the relationship between DAU and MAU, or how often a monthly active users is actually going into the app for that given month. The same is true for engagement percentage in that Snapchat's YOY global iOS engagement has declined from 19% to 17.5% while Instagram's has grown from 21% to 22.5%. Snapchat has lost 6% of its global daily active users YOY (May 2016 to May 2017) whereas Instagram has grown its daily active users 7.7% YOY. *All data is based on Apptopia Intelligence. Snapchat's older users are not opening the app any more, leading to higher attrition than its industry competitors are experiencing. ![]() The bad - There is a leak in the boat and growth is stagnating. The good - It's adding more users than it was a year ago and is also doing a better job at retaining those users. Snapchat is not doing as poor as you think, but it's certainly not looking great heading into Q2 earnings. ![]()
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